Read Full Article on GQ by Mark Anthony Green
He’s LeBron’s business partner. One of the famous Four Horsemen who grew up with King James in Ohio. And one of the only people on earth who knows if that lifetime Nike deal was really worth a billion dollars. Here, Maverick Carter shares his battle-tested tactics—and the big secret.
Like Clint Eastwood and Christopher Nolan, Maverick Carter has his office on the Warner Bros. studio lot. Once you get past security, you drive by pinup western storefronts to a section of cookie-cutter houses with vinyl siding. (Gilmore Girls was filmed here.) Even the grass looks like it's from Milwaukee. Outside one of the houses are reserved parking spots that read: “M. Carter” and “L. James.” That and the shiny silver Maybach parked out front are the only tells that inside this unassuming house, the future of sports marketing and entertainment is being crafted. This is where Maverick Carter gets to work.